January 17, 2011

Vintage 365: Keep Calm and Carry On bandages apply plenty of vintage charm to any wound

Day 17 of Vintage 365

By this point, I think it's pretty fair to say that (unless you've been living under an internet-less rock and/or don't recall seeing the original version in your history books as a youngster), you've noticed the "Keep Calm and Carry On Poster" lately. Actually, over the past few years you've probably seen its iconic message scores of times, printed onto everything from traditional posters to coasters, t-shirts to cupcake flags.

While once a morale booster and reminder to the citizens of World War 2 era London to remain level-headed in times of trouble (such as during blitzes), this simple yet impactful slogan was resurrected and brought back to the mainstream conscious in the early years of the 21st century. Interestingly "Keep Calm and Carry On" has turned into a rather deeply apt slogan for our present generation, too (fraught as the last few years have been economic crisis and other major issues of all sorts that are sure to ruffle even the steeliest of nerves from time to time).

Just when you think you've seen this great vintage message on everything, it pops up someplace else new and brings a smile to your face. Case in point, while meandering through the pages of Urban Outfitter's site recently, I chanced upon this utterly charming metal tin of Keep Calm and Carry On bandages, which feature the famous slogan print on them in white set against various colourful backgrounds (20 bandages packaged in a darling red tin will run you $8.00).

You'd be hard pressed to find a more fitting saying to print on a bandage (something that one tends to turn to in moments of unexpected distress) than this! I love that you can now carry this classic British message with you, ready and waiting at all times to help tend to a minor wound – and make, no doubt, your ability to remain claim, and then efficiently carry on with your normal routine, much easier after your next scrapped knee or paper cut. Smile