Every week, nay, nearly every day, I receive emails from companies that are woefully ill suited to my blog (and often personal interests, too) suggesting that I write a promotional post on their behalf for my blog featuring one of more their products or promotions - usually things like trips to countries, wonderful though they may, that I'll likely never step foot in; home appliances I shalln't be buying anytime soon, or flower delivery services that don't even send order to my country. While part of me appreciates, from a business standpoint, why such companies send out these generally entirely boiler plate filled emails, I never act upon them.
Their impersonal requests, sent to hundreds, if not thousands of folks on all rungs of the blogger popularity ladder do to not speak to me. They don't stir my heart, cause me to stop in my tracks and get lost in a thunder storm of thoughts. They are not who I am and what my blog is about. Yet for every rule there is an exception and when said exception comes delivered with your name and a friendly note from someone you've already had pleasant correspondence with, that feeling shifts radically.
Earlier this week I received just such a (positive) email from the fine folks at Unique Vintage. The message, simple, polite, and earnest, merely wondered if I'd be interested in taking part in their recently launched #iamunique campaign which encourages people from around the world to use that hashtag for their photos, tweets, posts, what have you, anytime they want to convey the message that they are indeed unique.
{A handful of the awesome people that Unique Vintage has highlighted as part of their inspiring #Iamunique campaign.}
We've all heard the jaded axiom before: "You're unique, just like everyone else" or some variation (often with the world special used in lien of unique) before. And it's precisely that, an apathetic line delivered, more often than not with an air of smugness and and thumbing of the nose towards the notion that each of us is unique.
Sad really, because we are. Even those who, for better or worse, spend much of their time and energy emulating others are unique beings. No two people, not even identical twins are every truly, exactly the same.
It is our our differences, our similarities, and yes, even our specialties that make us unique. You could quickly trust your hand up in the air say, but wait, aren't they just using the word unique because it's in the name of their company. And if you do, my answer would be a kindly delivered, "So what?". If, as Marshall McLuhan wrote back in the 1960s, the medium is the message, than it's high time that the media of hashtags and social (fittingly) media itself, a rather cloistered and at times carbon copied segment of modern society, embraced and celebrated the concept of what being unique really means.
After all, I thought to myself, as I read what this campaign is aiming to do and how the word unique tied into Unique Vintage's very moniker, I too took a word from one part of my world and applied it to another when naming my blog.
Long time readers who have been with me for many a year now, bare with, as I know you've heard this tale before (I promise you though, you haven’t heard it quite like it). It warrants telling again, for it is part of what makes me and my very blog itself unique.
You see, once a while back, nearly six years ago to be precise, I was in my mid-twenties and incredibly ill. I mean, scary, kiss-the-ground-each-morning-because-you-woke-up ill. I'd already been a multiple chronic illness fighter for a few years and at that time I was was going through one of the worst spells of my life on the health front. It lasted for years. I was (physical) weak and incredibly exhausted. Pain alone would have been a welcome respite from the nightmarish agony I was living. Tears took more energy then I could muster most days. But I didn't feel sorry for myself or bemoan my lot in life - for I still had life and hope and the perpetually present thought that I was more than just the sum of my medical problems.
I began to focus, if only in my mind, on those very things. The elements that made me whole and interesting. Those that had walked with me since my earliest memories and others that hopped on an open box car somewhere along the way in this wild journey we call existence.
There was my immeasurable passion for animals. The way I could scent the world with the fragrance of vanilla tobacco smoke and never tire of it (I don't, and have never, smoked, I just madly adore that scent). There were the countless books, lapped up with more gusto than a kitten going at a saucer of milk. There was my camera, trusty companion, sometimes source of income, silent witness to things far too easily forgotten, buried beneath the weight of the daily grind.
There was the reams of research done in the name of my family's genealogy. Always searching, always wanting to know and understand more. To see not only branches but the very roots of my kin's own tree. There were dolls, some new, some old, and a few cherished childhood mementos of various sorts. Letters received and drafts waiting to be sent, all in cursive - the product of a refusal to extinguish an age old art.
In the closet of my mind's eye hung fashions both real and imagined, lingering alongside roses and honeysuckle and wisteria from backyard gardens long moved on from. A million memories like the grains of sands that clung to my young legs on the beaches - second homes, really - of my youth.
There were the scars from battles won and surrenders survived. Literal and metaphorical. Notebook upon notebook of poetry, often my one and only saving grace. There were songs, ballads from kindred spirits and rebel wordsmiths that highlighted and shadowed recollections more vividly than light ever could.
Faces and places, loves and hates. Failures and successes, both spectacular, both powerful, both invaluable in shaping my morals, my ethics, my beliefs, my politics, my compassion. Notes of romance from my husband, his gentle voice, sagely wisdom, twinkling eyes.
Losses and gains, and a hundred million pains and everything and nothing that made me who I was. That made me unique.
I turned to one interest, one passion that had shone like a lighthouse beckon since before I could even read the printed word on my own: history, and by extension this word and world we call vintage.
It was my in my closet, on my bookshelves. It woke me up to hand fistfuls of coins to strangers on sleepy, sun-kissed Saturday mornings. It gave me my first job and many along the road between then and now. It was what made me ask follow up questions to elderly people's stories about their early days. Humbled me in my tracks. Shone and gave and invited me to always return, no matter what.
It knew me as well, perhaps better even, than I knew myself, for it had seen all who came before me and will encompass all who follow. The words that appeared to me next, the very name I bestowed upon this blog - and myself from that point onward - were "chronically vintage".
This love, the beautiful, amazing, endless bank of knowledge was not a negative form of the word chronically, as it is so often implied or needed to be used (as in the case of ongoing health problems). It was a positive. An all encompassing, fantastical, joyful experience that comes from being so very blessed as to be tapped by the universe to preserve and celebrate that past each and every day.
In the midst of a nightmare, I carved out a tiny niche of beauty. My corner of the web, yes, but also a reclaiming of the fact that I was so very, very much more than my medical situation. I was unique, but at the same time united with others in a common interest, a shared adoration.
We are each as unique as our finger prints, our DNA, our souls - and yes, even our blogs and social media statements. That, my sweet dears, is part of the message behind Unique Vintage's campaign and why, unlike all those other emails, this one set my fingers ablaze and spurred today’s post to life. Not entirely unlike when my blog itself came into being late one April evening in 2009.
{#iamunique and wonderful, flawed and human, passionate and perpetually optimistic, and I wouldn't have it any other way.}
Here is to being unique. To walking proud and standing up for your right to be an individual. Brave, elegant, raw, gorgeous, troubled, sweet, hopeful, brilliant, and yes, even stylish. No matter what, no matter where, no matter the cards that life has dealt you. For in being unique, we triumph and we find the strength by which to pick ourselves up when the chips are down and the promise of tomorrow isn't always a given.
#Iamunique, and so too, thank the universe, are each and every one of of you. This is my story. What's yours?
