May 18, 2013

Saturday Snapshots: May 18, 2013









{A range of expressions registers across the faces of these four lovely young women - identified as the Mishanec sisters -as they pose for an outdoor photo in 1937.}




{Paper moon fun abounds in this cute shot of three 1940s youngsters.}





{A well dressed middle aged couple from 1959. I adore her whisper pale lavender hued dress and complimentary purple corsage.}




{Studio (or perhaps school) portrait loveliness from the days of 1947. What a beautiful smile and twinkling eyes this young lass had.}




{1950s playsuit stylishness snapped at Wood Island Park, East Boston, Massachusetts. The woman in the photo is identified as "Dot", a name which I think suits her well.}




{It's shades of Sunday blue finery for this quartet of girls from 1949 (you've got to love the saddle shoes partnered with a fancy dress on the gal at the far right).}




{Could the 1940s lady on the right's look get any cooler? I rather think not.}




{A lovely young bride and (first lieutenant) groom on their wedding day at West Point Military Academy, 1952.}




{Fantastic patio/squaw dress style abounds in this charming 1956 snapshot of a woman posing in bedroom near an Oregon State pennant and a number of photos.}




{A cheerful looking, sharply dressed 1940s couple enjoying an afternoon at the seaside. Her whole outfit (hair flowers and headkerchief very much included) is elegantly lovely.}


{All images above are from Flickr. To learn more about a specific image, please click on it to be taken to its respective Flickr page.}

♥ ♥ ♥



The concept of living in the moment is by no means a new one. It may have had its days in the limelight over the past few decades (especially during the peace-and-love 60s and the do-as-you-please 80s), but long before Thoreau said the beautiful words in today's quote, humans have oven striven to embrace, capture, and enjoy the essence of the moment that they were existing in as it transpired.

It is natural, human and completely normal to hope, dream and plan the future. However, it can become far too easy to build such a detailed pictured of what lies ahead, that you almost forget to stop and appreciate the majestic quality of the here and now.

Earlier this spring I began to think a lot about something that, while by no means a new realization for me, reminders of which kept being thrown my way. I say the following as matter-of-factly as though I were telling you the date or what colour the grass is. I do not see myself as a victim of these circumstances, merely a product of elements far beyond my control.

Due to the extremely unpredictable nature of battling multiple severe chronic illnesses, it is often very challenging for me to make plans ahead of time. To be more accurate, it's easy enough to make said plans, what is difficult is feeling well enough when the time comes to follow through with them. I could craft the most detailed travel itinerary in the world, plan a huge and elaborate party, promise to attend any event you could dream of, but the simple fact is that, until the moment of the particular going-on arose, I would almost no way of knowing if I'd feel well enough to be present.

Yes, sometimes, in the very immediate short-term I can try to predict, for example, how I might feel on an upcoming Sunday, based on how I'm doing health wise two days before hand, and there are various lifestyle and diet elements I can steer in certain directions to try and help my health as best as possible, but ultimately, there is really nothing I can do to guarantee I'll be able to attend any of the plans I make in advance.

There are, as I'm sure you can imagine, pros and cons to living a life like this day in and day out (my world has been this way for nearly eleven years now). On the one hand, it can be hard to constantly have to tell people "We'll see" or "I really hope I can make it" when invited out (and of course then there's the scenario in which, after a while, understandably enough, some folks just stop inviting you out at all, knowing how often you've not been able to attend their events), as well as to know that plans I make myself are, at best, lightly penciled in, ready to be erased at any moment by my health.

I would love beyond words to buy a concert ticket for, say, four months from now and know that I'll be able to plunk myself down in my seat come that night, but it would not be financially wise to do so because past experiences have taught me (many a time) that such will rarely actually be the case. I'd give my favourite vintage dress to promise a friend I'll be there at her birthday party, know I will be seated around the Christmas dinner table at my parents house, assure my husband we'll go out on our wedding anniversary night. But, if I'm being honest with myself and with those around me, I cannot, and at this point in my life, I've made about as much peace with this fact as I think one ever realistically can.

The flip side to living this kind of day-to-day existence is that it truly helps you to exist in the moment. To cherish the good times so incredibly much, those days when I wake up and feel well enough to leave the house, to don my vintage finery, to visit with loved ones, and to experience plans made, far more often than not, completely on the fly.

I have become far quite spontaneous (relatively speaking!), and by the same token, I never forget to stop and smell the roses. To savour the caress of a warm summer's breeze on my bare arms in the summer, the symphony of crunches under foot as I walk through a field of fallen autumn leaves, or the sound of rain pouncing on the car as we take a rare and wonderful springtime Sunday drive.

Mapping out my tomorrows would have its perks for sure, but being given the gift of today when you're chronically ill, is, quite frankly, immeasurably incredible in and of itself. I have learned, as Thoreau so wisely said, to find my eternity in each moment, and I could not ask for a richer life than that.

May 16, 2013

Sponsor Chronically Vintage

Two months ago, this blog celebrated its fourth birthday. In that time over 885 posts have been published here, with a combine total of well over a million pageviews to date. That’s a staggering number when you stop and think about how many sets of eyes from around the world have spent time reading through the plethora of posts that appear here each week, and which live cozily in the ever-expanding achieves of this blog.

Over the years, I have occasionally worked with various companies and individuals in a sponsorship capacity, but I feel the time has come to officially place a call out into the universe for sponsors, especially since I've been receiving numerous enquiries about sponsoring this site in recent months.





Many of you here know me and my blog well, but for those who don't, let me give you a quick rundown of what Chronically Vintage is all about and why sponsoring this site would be a fantastic move for you and your business, blog, website, or other type of online presence.


What Chronically Vintage is all about

Chronically Vintage is a personal blog that is devoted to preserving, celebrating and honouring mid-twentieth century history. A wide range of topics are covered here, including vintage recipes, vintage fashion, vintage photos, vintage collecting, vintage crafts, vintage styling, vintage home decor, vintage entertainment, living a vintage lifestyle, tutorials on various subjects, and of course, plenty of photos of me wearing vintage clothing, hairstyles and make-up.

I live, breath, eat, sleep, and (constantly!) wear vintage. There are scarcely words enough to describe how passionate I am about the the mid-twentieth century, but I believe that each post I've shared here over the years has helped convey just how very much the past means to me.

This site's readership is made up of a various diverse group of (primarily) women from all corners of the globe, with the largest audiences hailing from America, Canada, the United Kingdom, Australia, South Africa, Brazil, Northern and Central Europe.

It includes vintage fans and enthusiasts, pin-up and vintage models, rockabilly fans, homemakers, career women, crafters, stay-at-home moms, foodies, history buffs, photography lovers, boho and indie lovers, vintage shoppers and wearers, fashionistas and fashion bloggers, plus vintage and antique collectors, with an audience ranging from teenagers to seniors, centered largely around a demographic of 18 to 60 year old female viewers.


Current blog stats


-Chronically Vintage consistently ranks as one of the top ten results on the first page of Google for the keywords "vintage blog"

-25,000-30,000+ visitors per month

-20,000-25,000+ unique visitors per month

-40,000-50,000+ pageviews per month

-Stats continue to increase regularly, with higher numbers of viewers and visitors occurring nearly every month

-An average of three to five new blog posts each week

-Chronically vintage has been interviewed by, and written up about, in a number of prominent publications, blogs, and media channels, including the BBC, Vintage Lifestyle Magazine, and Vintage Living Magazine. For more details about press coverage, please see my press page.


Presently (as of the time of writing), Chronically Vintage has...

-1920 Google Friend Connect Followers

-715 Twitter Followers

-975 Facebook fans (please note, Chronically Vintage has only been on Facebook for about five months at this point)

-397 Instagram followers (likewise, Chronically Vintage has only been on Instagram for about five months so far)

-22,980 Pinterest Followers

-In addition, Chronically Vintage has a combined total of thousands of readers who follow the site via email subscription, Bloglovin', Feedburner, Google Reader, and other various feed readers.



What I can offer you

-I'm happy to offer all new sponsors a spotlight blog post devoted solely to highlighting their shop/website/products/etc.

-The option of a complimentary giveaway, if you'd like, featuring one or more of your products with each new paid sponsorship.

-The option to provide an exclusive discount code to my readers for your shop.

-The option to have me try out and review one or more of your products to be featured in a blog post (with at least one image from each such post being pinned to Pinterest where it will reach my audience of over 22,000 Pinterest followers).

-Organic mentions in various future posts here on Chronically Vintage.

-Plenty of love on social media sites.

-The ability to instantly reach a target demographic of tens of thousands of vintage, fashion, craft, retro lifestyle, decor, cooking, entertaining, and history fans each and every month.


I want to sponsor, tell me more!

If you have a website, blog, product, or business that you feel would be a good match for this blog, and you'd like to sponsor Chronically Vintage, I'm happy to offer space on the right hand sidebar of this site. You can choose from the following ad space sizes.

-Large: 200x250

-Medium: 200x160 (or 200x150, if you'd prefer)

-Small: 200x100


I offer competitive sponsorship rates on a monthly, quarterly, or yearly basis, with discounts offered when sponsorships are purchased in advance on a quarterly or yearly basis. Please email me for sponsorship rates.


To avoid overcrowding, a limited number of sponsorship spots will be available each month. This will allow your ad to standout as one of just a few select spots on the right hand sidebar of this site.

You can contact me anytime via email if you'd like further information, sponsorship rates, or have questions that weren't covered here.

♥ ♥ ♥



I know that many of my readers run online business and/or blogs of their own, and I am truly happy to be able to open up a portion of my blog to you, so that you can spread the word about your products, shop or site by sponsoring Chronically Vintage.

It would be a joy and an honour to work with you, my friends and fellow vintage fans, and I look forward to this exciting new chapter in Chronically Vintage's life.

Sincere thanks, everyone, for your time in reading this post - and a very warm welcome in advance to blog's future sponsors.

May 14, 2013

The vintage outfit that friendship built





Outfit details


Navy blue 1940s feather adorned felt hat: Gift from Tony ♥
Pearl stud earrings: Claire's
Pearl necklace: Birthday gift from Tony ♥
1950s swirling dot pattern dress: Gift from a dear vintage friend
Navy blue knit shrug: Sears
White and gold coloured leaf wreath vintage brooch: eBay
White vintage gloves: Gift from a dear vintage friends
Navy blue vintage purse: Thrifted
Faux pearl stretch bracelets: Real Canadian Superstore
Nude on nude seemed stockings: eBay
Navy blue d'orsay peep-toe heels: Gift from a dear vintage friend
Lip colour: MAC Russian Red


Photography by Antonio Cangiano


 

 photo VintageredandnavyatOkanaganLake_5_zps75031a2c.jpg

























Over the past few months in particular I have been the recipient of a rather tremendous amount of thoughtful kindness and generosity, so much so that it has routinely moved me to tears (happy ones, of course) and made my heart feel filled to the bursting point with gratitude and sense of just how blessed I am to have so many incredibly lovely people in my life.

It wasn't until I was sorting through the photos from the shoot pictured here today that it struck me that not one, not two, but three of the key elements of this vintage ensemble came from three different, completely dear friends, all of whom I'm met online through my blog. I didn't intentionally create my look with this fact in mind, it happened organically and perfectly illustrates just how amazingly sweet and thoughtful each of these people are.

The dress, gloves and shoes were each "just because" gifts, all of which I'm still floored by, and love dearly. This is the first vintage dress I've ever received from a friend, and it fits me so well you'd think it had been tailor made for my measurements. The gloves have become my go-to white pair and are worn so often, I now keep them in one of my bangle boxes on my dresser, instead of with the rest of my glove collection.

These timelessly elegant d'orsay peep-toe heels (which, while not vintage, look the part to a tee) fill a big gap in my shoe wardrobe - a navy blue pair, which is something I'd been trying to find for ages now (almost amazingly, these beauties fit my hard-to-fit feet perfectly, which is not a common occurrence at all, let me tell you!). I had no idea they were coming my way, as a the wonderful sender shipped me a box full of surprise items from her closet that she thought I might like, and these classy heels were amongst those stellar presents.

I'm not the sort of person who forgets thoughtfulness or generosity. If I live to be a hundred years old, I will always remember and hold dear not only these three gifts, but each of the many others not pictured here that I've received lately (and throughout my life) from some truly awesome people located all over the world. The mere words "thank you" almost seem to fail to adequately express just how much I appreciate the kindness that's been bestowed on me "just because", and want each of these precious friends to know how much I treasure and am grateful them.

To round out this outfit (which was sported a few days before I went in for my recent surgery), I added my trusty navy blue knit shrug (a Sears buy years ago that has been more than worth its weight in gold to me ever since), a great 1940s feathered hat (last seen in this outfit last fall) which was also a gift, this time hailing from my darling Tony; a thrifted vintage purse, and a charming white and gold hued leave wreath brooch (as well as my go-to pearl earrings, bracelets, and necklace, the latter being another gift - a few birthdays ago - from Tony).

We shot these snaps down at a stretch of beach on Okanagan Lake here in Penticton that's located just a few hundred feet to the left of where these outfit photos were taken on a considerably colder day last winter. Warmer though it certainly was that day, we’re still a little ways away from summer and the crowds of tourists and locals alike that will swamp the beach once more as soon as the water becomes even remotely toasty enough to stick your toes into (making spring the perfect time to take photos there without throngs of swimmers and sunbathers in background).

I adore all of the garments and accessories in my closet (they wouldn't be there if I didn't), but I reserve a special place in my heart for those that I received as gifts, and by extension the outfits - like this one - that I create with them.

Thank you again, my dear friends, for your incredible presents and for making a gal feel so gosh darned loved - this truly is the vintage outfit that friendship built.

May 12, 2013

Celebrate Mother's Day with this delicious vintage strawberry cake recipe


Mother's Day just happens to fall in the midst of one of loveliest times of the year. Sandwiched as it between the chilly days of early spring and the sizzling heat that generally returns by the second half of June when summer rounds the bend again. Though May can be rainy at times, it's also prone to luminous bursts of sunshine, carefree breezes, and gardens that are beginning to swell to the breaking point with scrumptious produce once more.

Few flavours go hand-in-hand (or perhaps more fittingly, fork-in-mouth) with this beautiful time of the year than that of fresh strawberries. Ripe, juicy, gorgeously crimson and packed full of flavour and nutrients alike, strawberries are practically a must come May.

Unlike a great many fruits out there, strawberries are (knock wood!) one that my health still permits me to eat without running into any trouble. In fact, because I'm unable to have so many fruits (and vegetables, for that matter), I eat strawberries nearly every day year-round, even paying three times their springtime cost in the dead of winter (when you're lucky if one or two shops in our small town even brings them in). None however compare to those that one gets fresh, picked a wee bit south of us here in B.C. (in the Lower Mainland, which has been producing stellar strawberries, blueberries, and raspberries for ages), when possible, during the middle and tail end of spring.

You might think that eating strawberries so often, I'd grow tired of them, but (again, knock wood!) even after many years of consuming a bevy of these succulent little fruits, I haven't lost my passion for them iota, and continually enjoy coming up with new ways to safely incorporate them into my diet (if you've never partnered grilled strawberries and chicken breasts, give it a go, you'll love it!).

Though I may consume more strawberries per annum than many people, I'm by no means alone in my passion for these plump, pretty berries. Strawberries are a beloved food the world over and one lends itself especially well to springtime celebrations, such as wedding showers, Victoria Day weekend sweet treats, and of course Mother's Day desserts.

With today marking the marvelous celebration of moms and those who take on the role of being a mom (grandmas, aunts, foster parents, etc), it seems only fitting that this week's vintage recipe - called rather charmingly Strawberry Long-Cake - includes this much admired springtime fruit.



Vintage recipe for Strawberry Long Cake (sheet coffee cake), Mother's Day, Chronically Vintage

{One baking dish, some fresh fruit, and a few basic panty ingredients are all it takes to whip up this crowd pleasing strawberry cake. Image via Eudaemonius on Flickr.}


Many of us - myself included - prefer not to bake with lard most of the time (or at all), so by all means feel free to sub in butter or margarine here if you prefer. By the sake token, if you're not a fan of strawberries (or of course if you happen to be allergic to them, strawberries being a relatively common food allergen after all) then why not try the peach variation suggested at the bottom of the page? 


You could also use any other soft, juicy fruit here that you'd like. Blackberries and pears would be a fetching combination come late summer/early fall, new season raspberries would tantalize the taste buds in a few weeks, and apricots would be a fantastic summertime spin on this easy-to-make mid-century dessert.

For those like me who need to follow a gluten-free diet, I can report that this recipe works wonderfully when made with two boxes (a single box doesn't yield enough for to match the original recipe here) of Betty Crocker's Gluten-Free Golden Cake Mix, as well as just about any good, standard white or golden GF cake recipe.

Strawberries and whipping cream go together like robins and spring, so definitely don't hold back if you feel the urge to serve each slice of this lovely cake with a generous dollop on top. Lightly sweetened crème fraîche, a nice creme anglaise, or vanilla (all the better if it's French vanilla) ice cream would also be delectable accompaniments, too.

Mother's Day, much like this wonderful vintage cake recipe, should be sweet, enjoyable and fun, and that is precisely what I hope today will be for each and every one of you, dear ladies. 

May 10, 2013

Adventures in vintage advertising: Cutex Nail Polish


In the first year of this blog's life, 2009, I wrote a pair of posts each of which shone the spotlight on the history and ads of a particular product and/or brand (one was about toothpaste, the other Green Giant Vegetables). Back then, these two post didn’t necessarily intend to start a series, but I did hope to put up future editions of "Adventures in vintage advertising" as time went on.

Well, on and on and on time went, and it wasn't until this week that a third post of this nature finally came to be, more than 3.5 years after the last one. As frequent readers of this site may know, vintage ads of all kinds are something that I have a very deeply rooted passion for. I pin them like there's no tomorrow to many of my Pinterest boards, include them often in blog posts here, and routinely look at yesteryear advertisements of all kinds for my own inspiration.
 
So what, you may be wondering, prompted me to think about another edition of Adventures in vintage advertising? Well, I was painting my nails, as many of us do on a frequent basis, and began thinking about some of the fantastic vintage nail polish ads I've seen over the years. In the mid-twentieth century, as now, there were a multitude of different brands selling nail polish (aka, nail lacquer), some of which are no longer around and others that have continued to go strong for decades now.

Though the brand (Essie) that I was painting on my tips that day is much more modern player on the polish scene, it was ads from Cutex - a brand that was established in 1911 - that were floating around in my head that day most of all. And so on this fine Sunday morning, I wanted to share a little bit of history about this classic brand, as well as some of my all-time favourite Cutex ads.

Cutex nail polishes - or, as they were known when they first hit the market, nail tints - began life nearly 100 years ago, in 1914. Three years later, in 1917, a paint that was similar to certain paints being used on automobiles of the day was introduced. Up until that time, nail polishes had usually been of a cake, powder or paste variety, having remained much the same since antiquity. Nail paint however caught on very quickly, and by the 1920s, it had largely replaced anything else on the market.

In 1928 Cutex pioneered another terrific invention, commercially manufactured nail polish remove, which, for a time, was sold right along with their polishes (in a combo pack, which you can see an example of in this etsy listing). A few years later, in 1934, Cutex launched a new polish formula that was glossier and more opaque then previous recipes, which most people would probably find relatively comparable to many nail polishes on the market nowadays.

For the next few decades Cutex reigned as one of most successful and popular nail polish brands on the market, with scores of hues being released and millions of bottles being sold to customers around the globe. However, as the twentieth century wore on and the two-thousands appeared, the popularity of Cutex's polishes dwindled (perhaps in part due to so many other competitors in the marketplace). While many of us grew up with Cutex nail polish (and/or can remember our mothers using this brand, as I certainly can), and they are still available in some countries (I believe), these days the company focuses more on nail polish removers and nail care products. Their liquid nail polish remover has always been one of my favourites, and you can almost always find a bottle of it under my bathroom sink.

Though Cutex nail polishes themselves are not as commonplace or wildly popular as they once were, I'm happy that the brand as a whole is still going strong more than a century after it was founded and really hope that it will continue to thrive for many more years to come.

In celebration of the many wonderful Cutex polishes that were a part of countless women's beauty arsenals for decades, let's take a look at several mid-century ads (spanning the 1930s through to the 50s) featuring an array of beautiful Cutex polishes.




{It strikes me as interesting that in the midst of the Great Depression, a time when a great many people had little to no money to keep in a bank, Cutex would opt to feature three banker's wives in one of their ads. I think however, they they were looking upon this title (bank's wife) as one of prestige and good social standing, and coming at things much more from that angle.}




{Featuring half-moon manicures with bare tips, this ad from 1936 features three shades that were voted most popular by the stylish women of New York.}


1930s Cutex Nail Polish ad featuring Schiaparelli
{Designer extraordinaire Elsa Schiaparelli lends her seal of approval to Cutex's products in this chic ad from 1938.}




{Polish users everywhere, take a bow with 1940's three largest selling Cutex nail polish colours in the world.}




{As with many beauty ads of the time, this Cutex advertisement from 1942 tapped into the patriotic spirit and wartime sensibility that was prevalent across America in those uncertain days.}




{Those same themes ring true in this lovely illustrated Cutex ad that appeared a year later in 1943, which encouraged users to save their nail polish bottle tops and brushes "as they may be scarce".}




{The war now over, this ad from 1946 returned to more of a focus on glamour and beauty, and implored women to put it (Cutex polish) on their "long, temptress nails".}



{Think, darling, think! Why pay high prices for nail polish and lipstick when Cutex's offerings provide all the benefits of costly brands at a fraction of the price (which in 1950, when this appeared, was only $0.10 or $0.25, depending on the size of the bottle of nail polish, and just $0.25 or $0.49 for a tube of lipstick.}





{Serene beauty radiates from this elegant French Cutex ad from 1950. It's interesting to note that here we see the whole nail painted from cuticle to tip, a look that became more common in the fifties than in decades past, though it certainly occurred (as seen in some of the earlier ads here) prior to that time as well.}



{It's new! It's sensational! It's Spillpruf! If this bottle really lived up to its claim, you have to wonder, why didn't it stick around? Who amongst us - our floors and counter tops very much included - wouldn't love a spill proof bottle of nail polish like the ones featured in this ad from 1952?}




{A rich shade of red, undoubtedly one of the most popular polish hues of all time, is in the spotlight in this alluring ad for Slightly Scarlet Cutex nail polish from 1955.}



{Without a doubt, this Cutex ad from 1958, teaming with juicy strawberry and an adorable pink summer outfit, has always been one of my very favourites from this classic cosmetics brands.}


{To learn more about a specific image, please click on it to be taken to its respective source.}



It was a lot of fun to revive this particular type of post, and you know, now that we're up to three editions, I think we can rightfully call it a series, albeit it one that won't appear quite as often as, say, Saturday Snapshot or Flickr Favourites. Instead, just as in 2009, posts of this nature will pop up when a certain product or brand, and its respective ads, waltz through my thoughts and deserve to enjoy a moment in the vintage limelight.

I'm always open to suggestions, so if there's a product that's been around since at least the 1950s that you might like to see appear in a future edition of Adventures in vintage advertising, please don't hesitate to let me know in the comments below or anytime.

As the polish I applied earlier this week is now looking a little worse for wear, I think it's high time I moozy on over to the powder room, whip it off and apply a fresh batch. Now, if only I could track down some gorgeous Hot Strawberry for today’s manicure!