Whip smart, socially conscious, wittily funny (she's a fellow pun adoring gal just like me), fearlessly fashionable, and all kinds of beautiful inside and out, this month's interviewee in our ongoing Meet a Fellow Vintage Blogger post series is none other than Jessica Ebacher from the fantastic blog Zella Maybe.
I've had the pleasure of knowing this fellow Jessica for a few years now and I can honestly say that her blog is consistently one of my favourite reads.
While vintage fashion (both her own and inspirational images of things that have been whetting her stylistic whistle lately) is a core component of Zella Maybe, it is by no means the only element and I return as much for Jessica's brilliant outfit posts as I do those that delve into other topics as well, such as (but certainly not limited to) history, her city, feminism, and some seriously great link roundups.
Jessica is someone that I'd secretly hoped to be able to interview from the moment this series launched, so when she kindly volunteered, I all but began writing my questions for her right then and there on the spot.
I really admire the thought and perspective that she brings to a plethora of different topics on her site. The creative, fresh, strikingly cool outfits that she sports (many of which delve into a wide range of different eras), the wonderfully active role that she takes in vintage blogging community, and fact that she seems like she'd be incredibly fun to hang out with in person, to boot.
Chicago and Penticton are thousands of miles apart, so that isn't possible at the moment, but I can, very happily, present all of us with a chance to get to know this terrific lady better via today's interview.
Pull up a chair, get comfy and settle in for an awesome interview as we discuss everything from fantasy travel plans to the vintage scene in her city to why Jessica really admires Dita Von Teese.
Thank you so much for this exciting interview, Jessica. For those who are meeting you and your blog, Zella Maybe, for the first time here today, can you please tell us what inspired your site’s name?
My great-grandmother was named Zella May, and I’ve always thought it was a beautiful and unusual name. Originally my blog was called Cakes and Cakes Vintage, because I’d intended to talk about food (cakes), and vintage pinup style (cheesecake).
After I actually started blogging, though, I hardly ever wrote about food, so when I moved from my .blogspot account, I thought it would be nice to choose something a little more personal. I think it has a fun, retro ring to it.
How would you personally define your blog at this point in time?
It’s funny that you ask that, because I’m trying to figure that out myself! I’d say right now it’s 90% fashion, 10% pop culture and politics. Although I do love fashion (to a degree that I freely admit is pretty obsessive), I’d like to put a little more energy into talking about the other things that I’m interested in – books, movies, television, and music, and social and political issues that inspire or anger me. I don’t expect everyone to be as interested in those things as I am, but one of the things that I enjoy as a blogger is the opportunity to speak my mind about a variety of topics.
If you could start over again with your blog, is there anything that you’d do differently this time around?
This might sound silly, but I wish I’d started wearing sunglasses sooner! I often take photos in very bright sunlight, and there are some that I feel would look so much better if only I wasn’t squinting so hard. I also wish that I’d gotten out of my back yard a little bit sooner. While shooting in a private location gave me the freedom to be creative with my posing, there was a big jump in the quality of my images once I moved out into the world.
What’s something you wish that people knew about your blog that few (likely) do?
I wonder sometimes if people realize quite how much of my free time blogging takes up. I only post twice a week, but in a typical week I’ll probably spend about 8 hours doing work for the blog. Between brainstorming ideas, prepping for, taking, and editing photos, and typing up posts, it ends up being a sizable chunk of my evenings and weekends. There are some evenings where I’m on a time crunch and wish I could just zone out on the couch and watch TV, but I wouldn’t trade it for anything.
And what about your wardrobe?
I’m never not shopping. Even if I’m not buying anything, I’m always looking for new inspiration, or planning purchases, or trying to come up with different ways to wear the clothes that I already have. It’s a labor of love, but sometimes it starts to resemble the Augean Stables.
Never say never, of course, but are there a few items of clothing/types of accessories that you could just never picture yourself actually wearing?
Boxy 60s suits are just not my jam. I love a lot of 60s styles, particularly mod looks, but I feel like the classic Jackie Kennedy suit tends to make practically everyone look like a brick, unless you’re a leggy supermodel type.
How about one or two that you’d love to wear, but haven’t quite figured out how to pull off yet? (Socks + heels and women’s neckties are two that fall into that camp for me personally.)
I feel like with fashion, where there’s a will, there’s a way. You might have to do a lot of experimenting with different versions of a particular item, or tweak a tricky silhouette to make it more flattering, but I can’t think of anything that I’ve really loved that I haven’t been able to make work. Of course, sometimes making it work means throwing out the rules about what is and is not flattering on your body and just saying, “To hell with it, I feel cool in this.”
Your wardrobe is comprised of a marvelous assortment of genuine vintage, vintage appropriate and newer pieces. What are some of your favourite places (online and/or off) to source wearables from?
The list is so long! One of the consequences of “never not shopping,” I guess. I get a lot of my vintage locally, at a store called Knee Deep Vintage. Unfortunately they do not sell online, but that helps them keep their prices down. If you’re ever in Chicago, you really must stop in!
If I’m shopping online, I always check out Very Vintage Store and Voyeur Vintage, both of which have a great selection of pieces at a reasonable price.
Thrift stores can be a great place to find vintage appropriate items if you’re willing to spend the time. The pants that I wear most often, a pair of 90s Ralph Lauren wool trousers that I wore at least twice a week every week while the weather was cooler, were a thrift store find. Other than that, I also shop quite a bit on sites like Asos, Zara, and H&M. Because fashion is so cyclical, you can almost find something vintage inspired.
You’re a big fan of rocking lots of different hair colours, cuts and styles. Has there been a standout favourite for you over the years?
I looooooooooved my middy cut. Seriously, the best hair of my life was courtesy of that cut. Unfortunately, it ended up being really high maintenance, and it was frustrating to never have the option to just wash and go. Still, I highly recommend getting one, at least for a little while, if you enjoy authentic vintage hairstyles.
One you’d probably not want to repeat?
My platinum blonde phase. I always love being blonde when I’m blonde, but the moment I go darker I realize just how washed out I looked.
What role, if any, does feminism play in the context of your wardrobe?
I think feminism, in that context, is the freedom to wear what I want. I can be hyper-feminine and wear pink from head to toe, but that doesn’t mean that I’m not strong and confident.
I can wear men’s clothing, but that doesn’t mean that I’m ashamed to be a woman. I can cover up without feeling like I’m conforming to anyone’s idea of modesty, or I can wear a sexy, revealing dress just because I want to celebrate my body. I don’t have to conform to a particular idea of womanhood – I can just be the person that I want to be.
You live and work in the beautiful, historically rich city of Chicago. What are some of your favourite elements of life there?
There’s so much to love, I’m not sure I can cover it all. First and foremost, the food! I love trying different cuisines, and I wanted to, I could try a different one for dinner every night for a month and still have more places to go. I grew up in rural Colorado, and it was a big deal when we finally got a Chinese restaurant in my town, so sometimes there sheer number of choices here is almost overwhelming.
There’s also great architecture, a lively music scene, and plenty of great shopping, including a number of well-known vintage stores. On a more practical level, it’s easy to get around if you don’t have a car. I never learned to drive, so safe bike lanes and a great public transportation system are really important to me.
Does Chicago have much in the way of a vintage/rockabilly/pinup girl scene?
Very much yes. I’m lucky to live in the neighborhood that I feel is kind of the heart of that scene, since I’ve met a lot of cool, stylish, and talented folks because of it. The bar across the street from my house hosts a band called The Fat Babies every Wednesday and Sunday, and so many people turn up in amazing vintage ensembles to dance, socialize, or just enjoy some tunes and a beer. It’s wonderful to have that kind of community around, and of course that’s part of the reason there are several great vintage stores in walking distance of my house.
You and your partner have found some seriously cool locations to take blog photos in. Do you have any tips that you’d like to share with us for scouting and/or making the most of unique photography locations in one’s town/city?
My biggest tip – be bold! I mean, don’t get yourself arrested, but there are a surprising number of not quite public spaces where you can get away with shooting if you try. For the most part, people don’t even question it if you act like you belong. Be safe and be smart, but if you see what looks like a cool location, see if it’s accessible.
Admittedly, this is much easier to do if you have a partner in (sometimes literal) crime. I don’t think I’d have the guts to sneak onto a construction site if I was by myself. You cover a wide range of topics on your blog, in addition to sharing your some of your awesome outfits there with us.
What are some subjects that you’re especially passionate about discussing on Zella Maybe?
Feminism is a very important topic for me, of course. There are so many different ways that women, particularly women of color, are disenfranchised in America, and I think it’s incredibly important to speak out about injustice when you see it.
Some issues are literally life and death, like the disproportionally high homicide rate against transgender people, especially trans women of color. Other issues might seem trivial in comparison, like the representation of women of color on screen, but I think that if we don’t talk about these issues – large and small alike – we’ll never see the progress that we need to achieve anything like equality.
On top of your wardrobe and blog, what are some of your favourite ways to incorporate vintage into your daily life?
I enjoy old Hollywood films and watch them on a regular basis, and several of the shows that I watch are period shows – Downton Abbey, Call the Midwife, Mad Men, Agent Carter. Other than that, though, I live a pretty modern life. I know there are those out there who’d like to step back in time, but I’d really only want to be a time traveler if I could bring some clothes back with me.
In your opinion, what are some of the reasons why vintage fashion holds such widespread appeal to wearers the world over – and as time goes on, do you think we’ll see more/less/about the same number of 20th century fashion fans?
By far the most popular and widely recognized “vintage” look is the Dior New Look silhouette, and for a very good reason: it looks amazing on practically any woman. A nipped waist over a full skirt is just really flattering, whatever body type you may have.
I think there are a lot of women out there who love how uniquely and distinctively beautiful it can make them feel. I think Dita Von Teese said it really well when she talked about “created” glamour vs. “natural” beauty – when everyone else is rocking jeans and a t-shirt, it can feel really glamorous to put on your full, 50s style skirt, a silky blouse, and a swipe of red lipstick. Frankly, I think it’s a lot more achievable for many women. Not everyone can be a Victoria’s Secret model, but anyone can be a pinup.
Beyond that, I think there are a lot of vintage lovers out there who enjoy being part of a niche community. I love the rare occasions when I serendipitously encounter another person wearing vintage – the eye contact, the nod, the little smile. Even if you don’t stop and chat, it’s really lovely to have that moment of connection.
It’s like seeing someone wearing a t-shirt from your favorite band, or hearing someone speak your native tongue when you’re in a foreign country. Of course, vintage means different things to different people. When I wear vintage, I feel subversive, like I’m not conforming to a modern standard of beauty and style. For some, it’s a conservative gesture, signifying a sense of disillusionment with modernity. Still, the shared culture and love of a vintage aesthetic is there, and it can be wonderful.
Five people (past or present) whose styles never fail to inspire you?
There are so many! But to choose just five, I’d have to go with:
1. Audrey Hepburn: Whether she was playing a princess in romantic 1950s style or a clumsy thief in mod, 60s fashions, she always looked impeccable.
2. The Teddy Girls: More of a movement than a particular person, I love how those girls blended the new and the old, the masculine and the feminine. Every time I see a photo, I’m inspired all over again.
3. Dita Von Teese: I know, what’s more cliché than a vintage lover talking about Audrey and Dita? But clichés exist for a reason! Dita is the definition of a woman who knows what she likes and isn’t afraid to go for it. I love coming across paparazzi photos of her on the street, because her street style is surprisingly realistic, even for people who aren’t stars.
4. Blair Eadie from Atlantic-Pacific: As a general rule, I don’t follow modern bloggers, but Atlantic-Pacific is the exception. I love how much thought and detail that she puts into her outfits, and she’s always perfectly coordinated and polished. Aspirational style at its best.
5. Phryne Fisher: She may be fictional, but she’s the best dressed woman in the 1920s, and I am here for that.
If you could only pack one (big!) suitcase and one carry-on bag for a year long trip around the world, what sorts of clothing, shoes and accessories would you want to take with you?
I like to think I’m pretty good at packing for a trip, if I say so myself! I’ve traveled for 10 days with just a dress, a pair of pants, and 2 shirts, so this is one area of my life where I don’t mind minimalism. I’m going to presume that the weather is pleasant wherever I’m going (so no coats), and say that I would bring along:
1. A nautical striped shirt
2. Two cotton/silk white button down shirts
3. Two short sleeve knit tops
4. Two lightweight cashmere cardigans
5. A pair of wide legged pants
6. A pair of skinny, cropped pants
7. Two calf length skirts in solid colors
8. A slinky cocktail dress
9. A lightweight waterproof jacket
10. Three pairs of shoes: black flats, black ankle boots, and black heels you can walk in
11. A few bright colored scarves
12. A great swimsuit
Call me crazy, but I really think that would be enough for me to travel and feel well-heeled! With the constant change of scenery, I don’t think you need much in the way of clothing or accessories. If I were really travelling for that long, I’d probably cut it down even farther so that I could make do with just a backpack.
And what would some of the stops along the way on this imaginary journey be for you?
Travelling is one of my favorite things in life, so I’ve thought quite a bit about where I’d go if I could just take off for a year or two. I’d probably start in Ireland and zigzag my way across Europe.
There are so many cities and countries that I’d like to visit it would get silly to list them all, so just assume that if you’ve heard it’s cool, I’d stop and see it. After that, on to Asia – India, China, Hong Kong, Thailand, Japan, South Korea, the works.
And since this is an imaginary trip, I’d also like to see an imaginary version of the Middle East, where all of the amazing history is intact and ISIL, the Taliban, and other extremist groups aren’t threatening the lives of those who live there. Iran in particular sounds so beautiful, but I don’t know if I’ll ever be able to see it in my lifetime.
With the ever changing landscape of the blogging world in 2016. Why do you (personally) feel that blogging still has relevance and importance, and what inspires you to keep going in the face of ever great social media dominance?
Hm. What keeps me going? Probably stubbornness. Definitely longwindedness.
At the risk of sounding like a nihilist, I don’t necessarily think that blogging is either relevant or important, but I also don’t think it needs to be in order to be worth doing. It’s just fun! I love thinking about fashion; I love getting dressed up and taking photos; I love writing about all of the different things that I get to write about. Would the world be substantially different if I didn’t do these things? Only my own little world.
I also don’t really make that much of a distinction between blogging and using social media – to me, it’s just a different way to do the same thing. Where blogging has more depth, social media has made a virtue of brevity.
On my blog, I have the luxury of space and a time. I can post half a dozen different photos of an outfit (full-length, front and back, detail shots, action shots) and tell a full story to create context. On Instagram, I would never post more than two photos of the same outfit (maybe three, if I really loved the shots), because it would be repetitive. I try to keep my captions and hashtags pithy, because no one’s going to read a long one.
Part of it, I think, is a generational thing. I’m generalizing here, but I feel like traditional fashion bloggers tend to be slightly older, and we model our posts after magazine spreads. People who started out sharing their outfits on Instagram have a much more intuitive sense how to compress a post into a photo (or two) and some hashtags. Kids these days, I tell ya. Post a photo of a lizard with the caption “me” and everyone knows what they mean.
What sorts of plans/goals/dreams do you have for your blog this year and beyond?
This year, I’d really like to push myself a little bit when it comes to blogging. I’ve always tried to create quality content; now I’d like to try and get more eyes on it. I’ve already invested in a higher quality camera and have been trying to be creative with my outfits and my shoot locations, and I’d also like to start advertising (within my budget, of course), collaborating with other bloggers, and start posting more often on a slightly broader range of topics.
I know that in order to do that I’m going to have to be better about planning ahead – brainstorming more post ideas, doing more photo shoots ahead of time so that I have some in reserve for when I’m ill or the weather is crappy.
And last, but certainly not least, can you share five things with us that never fail to bring you joy?
1. My fiancé Brian (pictured above), who is consistently kind, supportive, and dead sexy.
2. This “perfume ad” from an episode of RuPaul’s Drag Race. 16 seconds of pure joy, baby.
3. When a stranger on the street lets me pet their dog.
4. Pad thai.
5. A new dress.
February 2015: Emileigh | March 2015: CiCi | April 2015: Helen Mae | May 2015: Esther | June 2015: Ms. Falcon | July 2015: Jessie, and Laurence & Sylvain| August 2015: Holly | September 2015: Rhia | October 2015: Franny | November 2015: Emily | December 2015: Porcelina | January 2016: Nora | February 2016: Kate | March 2016: Carla
Massive thanks for this downright excellent – and very insightful – interview, Jessica. It was a joy and an honour getting to know you better, and I sincerely appreciate you taking the time to share so much about yourself, your world, and your blog with Chronically Vintage's readers.
If you're not already following Jessica's blog, run, don't walk, over there and add her to your feeds on the double!
Next up, in the gorgeous mid-springtime month of May, we'll be staying putting in the good, ol' US of A when we talk to another awesome vintage fan with a razor sharp wit all her own, who just happens to be especially fond of shirtwaist dresses, fabulous hats, red lipstick, reading, and the theater (clearly we share much in common!). I can hardly wait!
As always, my marvelous dears, thank you from the bottom of my heart for your support of this ongoing "Meet a Fellow Vintage Blogger" series and for the love you shower on the blogs of those who take part in it as well. It is hugely, hugely appreciated by all involved!







