Showing posts with label Montgomery Ward catalog. Show all posts
Showing posts with label Montgomery Ward catalog. Show all posts

October 13, 2011

On the hunt for a new vintage winter coat


Day 286 of Vintage 365


 

Upon waking this morning it struck me that I'm ready for cold weather. For nights that get dark before rush hour, for seeing my breath as the bitingly crisp air greets me in the snowy morns, for mugs of cocoa so big, deep, and warm they could double as hot tubs.

It's easy to idealize springs, summer and fall, but winter - with it's endless snow banks, dangerously icy roads, and mandatory layers of clothing can be a lot trickier to wax poetically about. And yet, here in the midst of a lovely autumn, with the memory of a painfully hot summer still seared into my brain, I cannot help but get a little giddy about the positive elements of the winter that lays ahead of us.

One thing I need (desperately) though before we shake hands with Old Man Winter again, is a cold weather coat. I have toppers to see me through the three warmer seasons of the year, but two years ago my beloved winter coat went to the big closet in the sky - or at least it tried it. Not being able to find a suitable substitute, I pushed it for a couple more winters, but (and believe we when I say it pains me to do this) I know it simply must be retired.

A black, full length, incredibly vintage looking (though I believe it was made in the 80s, based on the font used in the tag and the sizing) princess coat that I bought for $100 (a huge sum to me at the time) at one of my favourite consignment stores when I was eighteen and living on my own in Calgary, this coat saw me through winters in two countries and three provinces. It's long past it's prime though, quite threadbare, has been mended more times than I can count, and is no longer to able to keep out the brutal Canadian chill as well as it should.

While I could pop over to the mall and pick up any old modern coat, that's not not how I roll. I know that I won't find the exact same coat I've worn for nearly a decade again, but - as it was, unquestionably, the best and most beautiful winter coat I've ever owned - I'd like to unearth something similar.

The coat needs to be long and (ideally) fitted, fend of the wrath of winter, contain as little wool as possible (as my skin is terribly allergic to wool), and look (if not actually be) wonderfully 1940s or 50s style. Oh, and it absolutely must not break the bank. If if wants to look like the stunning, incomparably glamorous number below, all the better.


{Gorgeous vintage winter coat from the pages of 1957/1958 Fall Winter Montgomery Ward catalog - don't you just adore the silky fur lining? Image via Touch of Retro on Flickr.}

Ok, in reality, gorgeous as it is, I think the 1950s coat above wouldn't quite pass muster on a freezing cold, wildly winding -30C January morning at the bus stop, but if I was in the market for a more swingy (instead of fitted) winter coat in a timeless hue, that would fit the bill rather nicely.

I've made peace with the fact that I won't be able to replace my beloved black princess coat with an exact duplicate, but as winter draws nearer with each jewel toned leaf that tumbles to the ground, I know that I need to step up the pace of my search and find another coat that I'll (hopefully) adore - and get as much wear out of - as much.

With the clock ticking down and snow probably not that terribly far away at this point (this being Canada after all!), I'm off to start trawling the online waters for a new vintage winter coat that will really ensure I'm properly ready to face the next season when it barges onto the scene.

(If you have any favourite sources for vintage outwear, by all means feel free to let me know in the comments.)


June 7, 2011

Women's casual footwear styles from the summer of 1959

 

Day 158 of Vintage 365


 

There is much to be said in favour of a stunning pair of heels, chicer than the day is long, exquisitely tailored and, as is so often the case with gorgeous footwear, lip-bitingly painful to wear after about thirty seconds.

Like many a vintage fashionista, I've paid my dues when it comes to logging scores of days in such shoes, however there's no rule (despite what shows like Sex in the City might have you believe) that says footwear needs to be painful to lovely or functional.

While it's jolly fun to imagine yesteryear women sashaying around town in Dior heels all the live long day, reality is that most women (perhaps even more so in the 40s and 50s then now) had a shoe wardrobe that included a good mix of practical styles, as well as shoe-stopping pairs.

In the former category, back during the summer of 1959, one could easily have found numerous pairs to love - and adorn their feet with - amongst the styles up for offer in this cheerful page from that season's Montgomery Ward catalog.



 

These styles - each of which could easily have been plucked from a modern day shoe store - are a testament to the fact that summertime footwear can definitely be both easy on the soles and wonderfully fashionable at the same time.

From a darling floral print kitten heel (if you don't already own a pair, I highly suggest investing in some kitten heels, they're often very easy to wear and walk in for hours on end) to chambray blue t-strap flats, fiery lipstick red slip-on deck style shoes to zigzag print wedges, all of the styles on this page would have been highly versatile choices for the fashionable woman of the late 1950s.

And nothing has changed in that regard over the last six decades. Each of these looks is still a smart buy, cheery style, and delightful way to get a lot of mileage out of your summertime shoes.

Turn to images like this great old school catalog page (which hails from Flickr user CapricornOneVintage) the next time you head out to do some vintage shoe shopping and you're bound to come home with the kind of winning styles that will look every bit as lovely today as they did in 1959.


February 17, 2011

Vintage 365: Remembering the man who invented mail-order shopping

Day 48 of Vintage 365



{Vintage page featuring three women in smartly styled rayon dresses and very eye-catching hats, from the 1939 Montgomery Ward catalog. Image via Wondertrading on Flickr.}

 

The name Aaron Ward might not be a household one any more these days, yet the world of shopping was forever changed by this chap in the later half of the nineteenth century when he pioneered the idea of mail ordering. A shrewd business man with an eye for what people wanted, Ward came up with the idea of offering customers the ability to buy products by mail when he was a sprightly young traveling salesman.

Bothered by the fact that he routinely saw many Americans (particularly, he felt, those in rural areas) being grossly overcharged and under-served by small town retailers (whom they had to turn to for all of their shopping needs), in 1872 Ward came up with the novel idea of offering customers the ability to buy products from a retailer located outside of their immediate area.

Though this idea now seems as commonplace as bread to us, at the time it was viewed by many to be strikingly innovative - and rather nuts, by others. Ward didn't let his critics and naysayers get to him though, as he ploughed on and formed the Montgomery Ward & Company shop that same year. Ward went onto publish what is often considered to be the world's first general merchandise mail-order catalogue in 1872, as well, which contained a modest 163 products.

Jump ahead to the twentieth century and Montgomery Ward had become one of America's most popular mail-order catalog services, beloved by many from coast to coast. Though it wasn't long before other merchants and companies saw the wisdom of Ward's terrific mail-order catalog and began producing versions as well (think companies like Sears, who debuted their first mail-order publication in 1896), for numerous decades the Montgomery Ward  catalog was a mail-order standard throughout the States, Canada and beyond.

Though Aaron Ward passed away in 1913, and his company (Montgomery Ward) has shifted over the years from bricks and mortar shops paired with mail-order catalogs to an online retailer, February 17th marks this innovative businessman's birthday, and as a lifelong catalog lover, I wanted to take a moment to remember – and celebrate the life of - the man who brought mail-order shopping to the masses.

Thank you very much, Mr. Ward, for helping to revolutionize - and forever improve - the society shops! Though I haven't bought from your company directly, I've long been a big a fan of your catalogs - particularly those from the mid-twentieth century (such as the one from 1939 which included the image in today's post) - and very much appreciate what you did for the world of buying and selling.