Maybelline's three quick 1950s tricks to eye beauty

It might sound strange to say that a week which begun on a holiday (Victoria Day) feels like it's been a long one, yet it has it. You know how the end of the month can be, as various issues that had been accumulating over the past three or four weeks suddenly seem to collide, each one needing to be addressed, and you find yourself more than a little tuckered out - akin in a way to the infamous "I need a vacation after my vacation" feeling that sometimes crops up as a holiday wraps up.

Fridays however, are meant to be light and fun, and free of the shackles of both the work week and life's pressing demands, in general, and so on that note, I thought I'd sure something quick and fun with you today: a great vintage Maybelline cosmetics ad from 1954 that highlights three quick tips to eye beauty.

 
{Charmingly pretty illustrated 1950s Maybelline ad via Van Michelle on Flickr.}

 

If - like me - you wear cat's eyeliner and eyebrow pencil, you'll likely find these three steps very familiar. I like how in the third step, after applying mascara, it's suggested that one "blends a bit of Maybelline eye shadow into the upper lid", thus creating a subtle smoky effect, long before the term smoky eye came into play.

While few of us still use mascara that comes in a compact and is applied with a separate brush (though a small handful of brands - such as Longcils Boncza Cosmetique Cake Mascara still exist), overall these three steps have remained unchanged for decades now, and are are still about the quickest, easiest way to give your lovely peepers an instant 1950s look that exudes glamorous beauty.

While I'm no stranger to a bold lip, I've always adored focusing on my eyes when doing my make-up, and begin with them when applying my daily cosmetics. I start with soft (white, ivory, beige and/or soft pink) eye shadow, then much as in this ad, apply eyeliner, eyebrow pencil (my natural brows are incredibly sparse and so pale they're almost invisible), and mascara.

For my eyeliner and mascara, I generally opt for classic black. My eyebrow pencil is a warm reddish brown that was actually designed to be an eyeliner (Cover Girl Chestnut 212), but which I find glides on easily and stays puts for the whole day better than most of the products designed specifically for eyebrows that I've tried (many, interestingly enough, of which actually bothered my sensitive skin).

Though these three tricks from Maybelline are scarcely secrets, I always enjoy seeing precisely how ladies of the past applied their cosmetics, and thought that as as a nice way to kick off the last Friday in May, you would, too. Do these steps differ much from how you apply your own eye makeup, or are they pretty much identical?

I hope that no matter what kind of week - and month - you've had, sweet dears, each of you will be able to enjoy as weekend that's every bit as beautiful as a classic mid-1950s eye is!